A straightforward process from idea to launch.
Four stages, used on marketing sites, ecommerce and web applications. The names stay the same so you always know where you are. The depth changes with the brief.
What happens in practice
You get a named contact, a staging site you can look at early, and a written scope. We do not hide work in a process that only makes sense internally.
01
Discover
Understand the business, audience, objectives, competitors and project requirements.
02
Define
Plan site architecture, user journeys, content hierarchy and technical approach.
03
Design & Build
Develop the visual system and build the production website alongside it.
04
Launch & Improve
Test, deploy, monitor and continuously improve performance after launch.
What we need from you
Decisions
Someone who can approve structure and content. Projects stall on silence more often than on design.
Access
Analytics, the current site, brand files, and any systems the new build must talk to.
Content
Existing copy, photography and the offer as it really is. We can help structure it. We cannot invent a business you do not have.
Have a project in mind?
If you already know the destination, we can still start at discovery.
A short discovery phase prevents building the wrong site quickly. If you have a hard launch date, say so in the first conversation.